Build advanced, performance-driven AI skills. Learn where and how AI drives real marketing ROI so you can improve results without guesswork.
Learn online, on your schedule. Engage with modules on demand and join weekly live online sessions led by marketing pros.
Apply AI with intention. Incorporate AI at the moments that move performance—sharpening strategy, accelerating execution, and improving results.
Download the syllabus to learn more about the curriculum, assignments, and instructors. And, to understand the course format (designed for working adults) and the dedicated learning support team.
AI is rapidly transforming how marketing teams operate. Leading marketers are using AI to move faster, uncover insights, and scale high-quality work—while still maintaining strategic judgment and brand credibility.
If you’ve been wondering how to use AI beyond surface-level experimentation, this course provides a clear, practical approach. Designed for marketers by marketers, it helps you identify where AI delivers the most impact and apply it confidently—from competitor research to creative development to performance analysis and optimization.
This course is ideal for marketers looking to go beyond basic AI prompting to gain practical, applied guidance on using AI to improve results and work more strategically.
It’s a strong fit for marketers who want to:
This course is relevant for marketers across roles who want to deepen their AI skills and apply them more strategically in their work.
Prior AI experience recommended with LLMs (including ChatGPT, Gemini, Copilot, or Claude). This course covers core AI skills but is designed for marketers looking to advance their AI skills.
Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.
You can expect to spend 6-8 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.
Weekly live online sessions (2 hours) are led by experienced marketers and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.
Yes. You’ll earn a university-issued award of completion verifying your hands-on experience and knowledge in AI for Marketing. This credential can be added to your LinkedIn profile, resume, and professional portfolio.
To receive a university-issued award of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online learning management system can be accessed from anywhere with an internet connection on a computer.
